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About

Pride & Joy was started as a way to express our love for our country. We see America as a source of goodness and are proud and grateful for everything it affords us. Our brand is firmly rooted in the traditional values of faith, individualism, family, and country, which we view as a series of concentric circles and the fundamentals of life. Our goal is for Pride & Joy to embody the spirit of America and be a brand for people who share our passion.

Based in Los Angeles, we create Americana inspired designs based on pride and gratitude.

About Me

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I am Japanese; born and raised in the USA. Though I am proud of my heritage, I am an American at heart. I’m from a small city in Los Angeles county called Torrance. It’s an average, ordinary, middle-class suburb which seems to suit me fairly well. I consider myself a blue-collar, everyday American. I am a waiter while I pursue Pride & Joy. As for my parents, my mom was a secretary and my dad was a mechanic. We were never rich per se, yet growing up, I always had more than I ever needed. It’s testimony to who my parents are. Their actions taught me a lot about generosity, humility, and gratitude, which as I age I increasingly realize how important these are. I am blessed in so many areas of my life because of my family and because of living in this great country. Pride & Joy is the embodiment of this sentiment. It’s a way of expressing my gratitude. I hope to grow Pride & Joy so I can give back to those around me and to my fellow Americans.

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